Last updated 8 November 2026

Who I am

I'm Alicia Thomas-Woolf, trading as On My Way. I'm the controller of your personal information, which means I decide how it's used and I'm responsible for looking after it.

You can contact me at firststep@onmyway.day, or write to 5 Brayford Square, London, E1 0SG, United Kingdom.

This notice covers the On My Way website (onmyway.day), beta applications, the Dreamer Waitlist, the Tapestry of Travellers, Founder Traveller and Angel Traveller purchases, and correspondence. The On My Way app will have its own privacy notice, which you'll see before you first use it.

What I collect and why

UK data protection law says I need a lawful reason (a "lawful basis") for each way I use your information. I've given it for each one below.

Beta applications

When you apply for the beta, I collect your name, email address, the devices you expect to use, your acknowledgement choice and any optional message. I use these to consider your application, contact you about testing and arrange the recognition you choose.

Lawful basis: my legitimate interests in choosing testers and running the beta. Recognition is based on your consent.

Please only put health details in the optional message if you want me to know them. If you do, I'll treat them with extra care, use them only to understand your application, and delete them once applications are decided. Lawful basis: your explicit consent, which you give by choosing to share them.

The Dreamer Waitlist

When you join the Dreamer Waitlist, I collect your name, email address and any optional message, to send the On My Way updates and access invitation you asked for. Every email has a link to leave, and you can also ask me to remove you at any time.

If you tick the box saying you’d love an Angel pass, I also record that, so I can offer you a gifted year in the order people asked. You don’t need to give a reason, and I don’t ask for any health details.

Lawful basis: your consent.

The Tapestry of Travellers

If you choose recognition in the Tapestry of Travellers, your agreed name, photograph or illustrated avatar, and contribution credit may be visible to everyone using On My Way. You may decline recognition or ask me to change or remove your entry at any time.

Lawful basis: your consent.

Founder and Angel Traveller passes

If you buy a Founder or Angel Traveller pass, I use the contact, order, payment-status and correspondence records needed to provide your pass and its benefits, handle any refund, and keep the accounts the law requires. Stripe handles payment processing under its own privacy policy. I never see or keep your card details.

Lawful basis: to carry out our contract, and to meet my legal obligations for tax and accounting records.

If you buy an Angel Traveller pass and name someone for your gift, I use their name and email address only to give them their year in On My Way, and I tell them it’s a gift. If you leave a note for the traveller you carry, I pass it on without your name. If you receive a gifted year, I don’t tell the Angel who you are, and I don’t tell you who they are.

Lawful basis: to carry out the Angel’s contract, and my legitimate interests in giving the person they named the gift they chose for them.

Contacting me

If you contact me, I use your contact details and message to answer you and deal with your enquiry.

Lawful basis: my legitimate interests in replying to you, or to carry out our contract if your message is about a purchase.

Visiting the website

Like most websites, onmyway.day records technical information such as your IP address, browser type and the pages you visit, to keep the site working and secure. Some pages load fonts from Google Fonts, which means your browser sends your IP address to Google. Yola also uses cookies to count visits and see how the site is used (see Cookies below).

Lawful basis: my legitimate interests in running a secure, working website.

Cookies

Yola, which hosts the website, sets cookies to count visits and see how the site is used. It provides these site statistics with its partner SiteWit. These cookies aren't needed for the site to work. A banner tells you about them when you first visit, and you can block or delete cookies at any time in your browser settings.

I also use Umami, a cookie-free analytics service, to see which pages people visit and which buttons and links they use, such as opening a sign-up form. Umami doesn't store anything on your device or collect information that identifies you, and its data is kept on servers in the EU. Lawful basis: my legitimate interests in understanding how the site is used so I can improve it.

Do you have to give me your information?

No. But without your name and email address I can't consider a beta application, add you to the Dreamer Waitlist, send you a pass or reply to you. Anything marked optional really is optional.

I don't use your information to make automated decisions about you, and I don't sell it.

Who I share it with

I also use Google Forms, Yola, email services and Stripe.

I share your information only with services that help me run On My Way. They act on my instructions and can't use it for their own purposes:

• Yola, which hosts the website and provides its visitor statistics, with its partner SiteWit
• Umami, which provides cookie-free website analytics
• Google, for the beta application and Dreamer Waitlist forms (Google Forms) and website fonts (Google Fonts)
• Stripe, which processes payments (Stripe also acts on its own account for some payment and fraud-prevention purposes, under its own privacy policy)
• Namecheap, which forwards emails sent to firststep@onmyway.day to my personal Gmail inbox, run by Google

I may also share information with an accountant, or with HMRC or others where the law requires it.

Information sent outside the UK

Some of these providers, such as Google, Stripe and Yola, store or access information in the United States or other countries. When that happens, your information is protected by UK adequacy regulations (for example, the UK Extension to the EU–US Data Privacy Framework) or by contract terms approved under UK law. You can ask me for details.

How long I keep it

• Beta applications: if you're not chosen, I delete your application 12 months after my decision. If you take part, I keep your details until 12 months after the beta ends.
• Dreamer Waitlist: until you leave it, or until 12 months after I close the list.
• Tapestry of Travellers: for as long as the Tapestry is shown, or until you ask me to remove your entry. Your contact details are deleted 12 months after the Tapestry stops being shown.
• Founder and Angel Traveller purchases: for at least five years after the 31 January tax return deadline for the tax year of the purchase, as HMRC requires.
• Correspondence: for 12 months after we last wrote to each other, unless I need it longer for a purchase, refund or complaint.

Keeping it safe

Only I can access your information. The accounts I use for On My Way are protected with strong passwords and two-step verification.

Your choices and rights

Where I rely on your consent, you can withdraw it at any time by emailing me or using the link in any email. This doesn't affect anything I did before you withdrew it.

You also have the right to:

• get a copy of your information
• have it corrected if it's wrong
• have it deleted
• ask me to limit how I use it
• receive a copy in a portable format
• object to how I use it, including stopping marketing emails at any time

Some of these rights depend on the circumstances. To use any of them, email me. It's free, and I'll reply within one month. I may need to check who you are first.

Children

On My Way is for adults. The website, beta and Dreamer Waitlist aren't meant for anyone under 18, and I don't knowingly collect their information.

Complaints

If you're unhappy with how I've handled your information, please tell me first so I can try to put it right. You can also complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, on 0303 123 1113.

Changes to this notice

When anything changes, I'll update this notice and the date at the top. If a change affects you significantly, I'll email you.

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